Networking and Innovation Veteran Jeff Erwin Named CEO of Pure Networks

Seattle, WA - September 15, 2006 - Pure Networks (www.purenetworks.com), announced today the appointment of Jeff Erwin as President and CEO of the leading consumer home networking company. Jeff brings more than 25 years of experience in the computer, networking and software industry in the Northwest, where he has successfully founded three companies, driven innovation in some of the region's largest and most prominent technology companies including Microsoft and Visio, and consistently demonstrated the ability to bring innovative products to market.

"Home networking is among the fastest growing segments in technology," said Erwin. "Pure Networks' Network Magic is far and away the best consumer software application for simply making the home network work. I'm excited to be joining the company at this time of exponential growth in the number of connected homes."

According to Forrester Research, home networks grew 80% in 2005 and more than 60% in 2004. More than 88% of online homes are projected to be broadband homes by 2010. (eMarketer)

"We are excited to have someone with Jeff's unique combination of business acumen and network industry experience take the reins at Pure Networks," said John Ludwig, Ignition Partners, Seattle. "Internet service providers, PC makers and network hardware providers are looking to deliver billions of dollars in services into the digital home. By eliminating complexity and enabling consumers to easily set up, protect, and manage their home networks, Pure Networks is uniquely positioned to benefit from this exploding market."

Jeff Erwin, 51, has honed his management and business skills over the past three decades building on a solid foundation of technical expertise. Most recently Jeff served as CEO of Experticity which focused on building platforms for video customer support. Prior to Experticity, Jeff spent eight years at Visio and Microsoft driving product innovation around network services. In his last role as Director of Incubation, Jeff worked with Microsoft Research to bring advanced wireless networking technologies to market throughout the Microsoft product line.

Jeff started his career in Oregon where he founded and ran several successful companies including ProTools which was acquired by Network General and Kaspia which was acquired by Visio. Jeff is named in eight patent filings in the area of networking. In 1997, Jeff was named one of the top 25 drivers in the network management market by Network Computing magazine.

Erwin is leading an executive team that includes Pete Price, CFO, Brett Marl, CTO and Martin DeBono, VP of Sales and Business Development. Pure Networks is funded by Bessemer Partners, Intel Capital, Ignition Partners and the Mayfield Fund.

About Pure Networks
The Pure Networks mission is to simplify home networking for the consumer. Network Magic is the home networking service that solves network management, file and printer sharing, and network protection hassles giving consumers control of their home or SOHO networks. It automatically connects PCs, printers, routers, gateways and networked devices and creates a user-friendly network map. From the Network Map, home users can manage all of their PCs and devices such as printers, network storage devices and media adaptors, add and remove devices, pinpoint Windows networking problems and protect their network against unwanted wireless intruders - all on one screen. Pure Networks is based in Seattle, WA.

Press Contact:
Erika Shaffer
SutherlandGold Group
206-972-5514
erika@sutherlandgold.com