Pure Networks Deepens Focus on Broadband and Internet Service Providers with Networking Platform
Expands Leadership Team, Adding Peder Ulander to Drive Product Strategy
SEATTLE — March 19, 2008 — Pure Networks™, a leading provider of networking software and solutions, announced today the hiring of Peder Ulander as vice president of product strategy. This newly created leadership position reaffirms Pure Networks' commitment to providing a comprehensive offering of networking solutions for broadband and Internet service providers.
"Our current products are gaining significant traction among service providers and OEMs," said Jeff Erwin, CEO of Pure Networks. "We are always looking to make our products better and more useful to our customers. This important role is responsible for maintaining a deep connection with customers and translating their requirements into technical solutions that drive results."
Based in Seattle, Ulander will oversee design and development of the platform, solutions, tools and applications that help broadband and service providers reduce their support costs and more effectively deploy new services into the home.
"The growing adoption of the digital lifestyle by consumers has opened up huge opportunities for broadband service providers," said Ulander. "Along with this opportunity, however, comes a whole host of support issues as service providers are expected to help consumers address the complexities and incompatibilities of connected devices. Pure Networks is in a unique position to address consumer issues by delivering technologies to service providers that enable simple, cost effective deployment and management of services into the connected home. I am excited to join the Pure Networks team and look forward to building on the success it has already achieved."
Ulander comes to Pure Networks from Sun Microsystems where he spent seven years. Most recently, as senior VP of marketing, he was responsible for marketing strategy and operations for Sun's complete software portfolio, including all developer and community outreach. He was also a senior director of marketing at Sun and was responsible for defining the product and marketing strategies for a number of Sun's Linux and open source initiatives, including the Java Desktop System, Sun Ray ultra-thin client and the StarOffice Productivity Suite.
Ulander's leadership experience also includes driving MontaVista's product and marketing strategies globally, and he has held senior marketing positions at Cobalt Networks, Symantec Corporation and Apple Computer. He is recognized as a leader in the Linux and Open Source industry and has a dynamic reputation and a history of introducing award-winning products in new and emerging markets. Ulander studied Economics at Santa Clara University.
About Pure Networks, Inc.
Pure Networks provides networking software that enables consumers and small businesses to enjoy digital technology that simply works and simply connects. Formed in 2002, the Seattle-based company leads the rapidly growing wireless home network management software market. Its flagship product Network Magic (www.networkmagic.com) is the only solution that works across all major operating systems, including Windows XP, Vista and Mac, to provide the most complete, easy-to-use and secure home networking solution. Pure Networks also offers technologies and solutions for BSPs, OEMs and ISVs to help them service their customers more efficiently and effectively and rapidly bring new products to market. For more information, visit www.purenetworks.com.
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Press Contact
Peder Ulander
Phone: +1-206-812-1818
Email: pulander@cisco.com